{"id":1668,"date":"2020-07-24T18:19:00","date_gmt":"2020-07-24T12:49:00","guid":{"rendered":"https:\/\/www.getastra.com\/blog\/?p=1668"},"modified":"2026-05-27T12:14:13","modified_gmt":"2026-05-27T06:44:13","slug":"astras-security-seal-leads-to-7-6-increase-in-conversion","status":"publish","type":"post","link":"https:\/\/www.getastra.com\/blog\/astra-product\/astras-security-seal-leads-to-7-6-increase-in-conversion\/","title":{"rendered":"Astra&#8217;s Security Seal &#8211; Leads to 9.7% Increase in Conversion"},"content":{"rendered":"\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3WpjJwIZ0yU\" width=\"680\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When your business is secure, you should flaunt it! Every customer using Astra gets a security seal.\u00a0 Our customers love to proudly exhibit the security seal on their website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We did an analysis on a set of websites using Astra&#8217;s trust seal on their website. The results show that <strong>there has been increase in conversion rate by 9.7% after the implementation of the seal!<\/strong> Using tools like Hotjar, Mixpanel and other analytics we saw that customers hover and click on the seal while browsing the website. The leads who check out the seal feel more confident to make a purchase and add their credit card information the site.<\/p>\n\n\n<div class=\"wp-block-image wp-image-1671 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2880\" height=\"1240\" src=\"\/cdn-cgi\/image\/quality=80,format=auto,onerror=redirect,metadata=none\/https:\/\/cdn-blog.getastra.com\/2017\/10\/Screen-Shot-2017-10-24-at-1.42.17-PM.png\" alt=\"\" class=\"wp-image-1671\" srcset=\"\/cdn-cgi\/image\/quality=80,format=auto,onerror=redirect,metadata=none\/https:\/\/cdn-blog.getastra.com\/2017\/10\/Screen-Shot-2017-10-24-at-1.42.17-PM.png 2880w, \/cdn-cgi\/image\/width=1536,height=661,fit=crop,quality=80,format=auto,onerror=redirect,metadata=none\/https:\/\/cdn-blog.getastra.com\/2017\/10\/Screen-Shot-2017-10-24-at-1.42.17-PM.png 1536w, \/cdn-cgi\/image\/width=2048,height=882,fit=crop,quality=80,format=auto,onerror=redirect,metadata=none\/https:\/\/cdn-blog.getastra.com\/2017\/10\/Screen-Shot-2017-10-24-at-1.42.17-PM.png 2048w\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\" \/><figcaption class=\"wp-element-caption\"><em>The Trust Seal is found on Astra&#8217;a dashboard and adding it to your website is a cake walk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>The Key Benefits of Astra&#8217;s Security Seal Include:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Shows you are a <strong>security conscious company<\/strong><\/li>\n\n\n\n<li>Your <strong>customers feel more confident<\/strong> giving sharing their personal information<\/li>\n\n\n\n<li>Leads to <strong>less shopping cart abandonment&nbsp;&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>More conversions<\/strong> on the website<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Recently we&#8217;ve revamped our seal to make it even more dynamic. Now whenever your users hover on the seal, they see that the <strong>website is regularly scanned for vulnerabilities<\/strong>, <strong>has a firewall<\/strong> and there is <strong>regular health checkup.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image wp-image-1674\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"881\" src=\"\/cdn-cgi\/image\/quality=80,format=auto,onerror=redirect,metadata=none\/https:\/\/cdn-blog.getastra.com\/2017\/10\/Trust-seal-on-hover.png\" alt=\"Astra Security Trust Seal for Website\" class=\"wp-image-1674\" srcset=\"\/cdn-cgi\/image\/quality=80,format=auto,onerror=redirect,metadata=none\/https:\/\/cdn-blog.getastra.com\/2017\/10\/Trust-seal-on-hover.png 1600w, \/cdn-cgi\/image\/width=1536,height=846,fit=crop,quality=80,format=auto,onerror=redirect,metadata=none\/https:\/\/cdn-blog.getastra.com\/2017\/10\/Trust-seal-on-hover.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>This is what your customers see on hovering on the seal<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ll like to have a trust seal for yourself, you can start using Astra from <a href=\"https:\/\/www.getastra.com\/pricing\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.getastra.com\/pricing\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When your business is secure, you should flaunt it! Every customer using Astra gets a security seal.\u00a0 Our customers love to proudly exhibit the security seal on their website. We did an analysis on a set of websites using Astra&#8217;s trust seal on their website. The results show that there has been increase in conversion &#8230; <a title=\"Astra&#8217;s Security Seal &#8211; Leads to 9.7% Increase in Conversion\" class=\"read-more\" href=\"https:\/\/www.getastra.com\/blog\/astra-product\/astras-security-seal-leads-to-7-6-increase-in-conversion\/\" aria-label=\"Read more about Astra&#8217;s Security Seal &#8211; Leads to 9.7% Increase in Conversion\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":1676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[58],"tags":[133,20,26],"class_list":["post-1668","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-astra-product","tag-trust-seal","tag-web-security","tag-website-security","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/posts\/1668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/comments?post=1668"}],"version-history":[{"count":6,"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/posts\/1668\/revisions"}],"predecessor-version":[{"id":47201,"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/posts\/1668\/revisions\/47201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/media\/1676"}],"wp:attachment":[{"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/media?parent=1668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/categories?post=1668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getastra.com\/blog\/wp-json\/wp\/v2\/tags?post=1668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}